So, is luxury really dead?


No. But it has been redefined by those in the category who have clearly rejected “social status” as a contributing factor to purchase decisions. They're buying fewer things of higher quality; they're shying away from disposables when they have a choice. They have replaced older values with contemporary new qualities such as the economy, sustainability, the environment and current cultural trends as top-of-mind issues affecting these decisions.

They're using new language. Attributes like uniqueness, know-how, design and performance have redefined “prestige.” Now it's “self expression,” not “status.” The New Affluents' brand choices evidence at minimum the demand for a new dialogue with them. Don't sell them a product. Offer them a brand. Better yet, a brand experience

By Tim Arnold, from article published in 2010

At Provaltur, as exclusive affiliate of Christies International Real Estate in the Dominican Republic, are set to offer those experiences of a life time during the process of selecting, visiting and purchase a unique property in our island.