After the recent Christie’s Conference for Luxury Real Estate Specialists, it got me thinking more about what exactly makes a brand “luxury.”

To research the question, I found a section of the book, Putting the Luxe Back in Luxury: How New Consumer Values Are Redefining the Way We Market Luxury (Paramount Market Publishing, 2011), about the 10 essential values that a luxury brand must encompass, and a luxury brand like Christie’s is a good example.

In reviewing these luxury brand criteria, it is clear that Christie’s luxury Brand is the only Real Estate Luxury Brand in the world.

To those 10 essential Value I will add Privacy.